More retailers are turning to technology to get a sense of your shopping decisions. They are using facial recognition to improve marketing.
According to Forbes, retailers like Walgreens, Kroger, Guess, and Ralph Lauren say they are trying out this software. It uses facial recognition and can detect age, gender and even a shopper’s mood.
According to the Wall Street Journal, Walgreens is testing to embed cameras, sensors and digital screens in its cooler doors. Kroger is testing stores capable of visually flagging items on shoppers’ lists at the shelf, so they can find what they need more easily.
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