That line entered our political lexicon during the 1992 presidential campaign, when James Carville, a strategist for the presidential bid of then-Arkansas Gov. Bill Clinton, scrawled it on a whiteboard in Clinton’s campaign headquarters.
The message was simple — and right: Voters care first, second and third about the economy, as understood by how they were feeling about their own financial well-being. Everything else was just noise.
And for the next three decades or so, that mantra has ruled electoral politics. How the economy is doing — or is perceived to be doing — will tell you everything you need to know about a candidate or a party’s chances of winning.
Which brings us to the current moment — and the current President: Donald Trump.
What’s replaced the economy as the most important issue? According to Gallup, it’s “dissatisfaction with government/poor leadership.” In the latest Gallup survey, 29% cited unhappiness with the government and its leaders as the country’s most pressing problem.
That data comes amid increasingly public concerns from smart Republican strategists that the party isn’t getting the credit on the economy it needs to head off a potentially disastrous result at the ballot box in 50 days.
It doesn’t take a political genius to see the writing on the wall here for Republicans. The 2018 election is shaping up as a straight referendum on a deeply unpopular President. Trump’s inability — and unwillingness — to recede into the background or tone things down for the good of the party ensures that he will continue to overshadow everything else in voters’ minds. And that includes the demonstrable successes of the economy.
The Point: The Gallup numbers are just another data point suggesting that Republicans are in for a very rough election, seven weeks and a day from today. Even more worrisome? Trump seems either oblivious to or ignorant of that very fact.
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